Exercises skills of project management, teamwork, and client relationship management. Much of our communication is nonverbal, as it is through our body language that we initiate new relationships (both personal and professional) and communicate anger, frustration, happiness, and grief. (4 Hours). Offers students an opportunity to explore systems that summarize marketing productivity and suggest steps for performance improvement in marketing strategy and tactics. MKTG6283. MKTG4220. * * * * * * Behrakis Health Sciences Center . | Opens New Window (1-4 Hours). Quantitative Analysis of Consumer Data. Sport and Spectacle. Students are given an historical perspective and a state-of-the-art analysis. Surveys the field of communication studies. Offers special topics in marketing. Social Movement Communication. Digital Editing for TV. Develops understanding of the opportunities and challenges facing the international marketing executive, the decision-making process in marketing goods abroad, and the environmental forceseconomic, cultural, and politicalaffecting the marketing process in the international marketplace. (4 Hours). Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C, Attribute(s): NUpath Societies/Institutions, NUpath Writing Intensive, COMM3201. Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. Explores the relationships between communication, social identity, and social inclusion. Creating Customer Value through Artificial Intelligence. Requires students to make a formal report to the organization and to write a paper reflecting on the organization and its mission in the context of broader social, political, and economic issues. Internal Number: 3919608. Associate Director - Marketing & Communications Job in Boston, MA at Concludes with a discussion of the effective use of reasoning in society from a logical, dialectical, and rhetorical point of view. Content is adapted by the faculty depending on the location of the class. COMM2501. (3 Hours). Emphasis is on practical development of skills and evaluation of talent and potential. Prerequisite(s): COMM2301 with a minimum grade of D-, Attribute(s): NUpath Analyzing/Using Data, NUpath Capstone Experience, COMM4530. MKTG4720. Presents a variety of methods for interview preparation. Introduces students to the basic statistical concepts used by communication researchers. Offers an advanced-level experiential learning opportunity for students considering an academic career in marketing. Introduces the process of planning, preparing, producing, and evaluating audio production styles and techniques. Offers students an opportunity to study historical documents to understand the processes of argumentation and to develop arguments by performing detailed research about contemporary issues. (3 Hours). Designed to improve students' critical understanding of the visual, in its various forms, for communication. Analyzing Conversations in Everyday Life. College Leadership | Northeastern University College of Professional The PhD level program in Civil Engineering at Northeastern University is flexible and may be adapted to any . Introduction to Marketing. (2 Hours). Offers students an opportunity to complete a semester-long, intensive research and writing capstone project related to the field of strategic communication. Introduces informationcentric methods that help to choose which customer markets are worth pursuing; that identify what benefits would be most attractive to offer these customers; and that develop, communicate, and deliver products and services that provide value to both customers and organizations. May be repeated without limit. COMM2500. Offers students an opportunity to learn how to implement such approaches in practice. Includes the use of microphones, headphones, and recording equipment while in our audio lab. COMM3311. Special Topics in Communication Studies. Emphasizes analysis of customer needs and company and competitor capabilities. Business Administration and Communication Studies, BS The concentration in marketing encourages students to examine marketing as a driver of business growth, while considering the ethical and sustainable practices that are necessary for business and societal benefit. Marketing Research. Brand managers in technology, consumer packaged goods (CPG), and service organizations shape the trajectories of global brands and products. Studies the full range of things people do, such as making requests, blaming others, apologizing, complaining, etc. Enabling Technologies for Consumer Engagement. 'Theory' is used in the holistic sense as the interested observation and careful scrutiny of an object. MKTG6226. 360 Huntington Ave., Boston, Massachusetts 02115 Also examines contemporary issues in marketing that can affect organizational success. (4 Hours). Posted: February 03, 2023. #Black Twitter and Black Digital Culture. COMM3530. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Offers students an opportunity to learn to read, interpret, and critically evaluate research reports. Sound Production for Digital Media. Covers family systems and communication patterns; family rituals; power, conflict, and stress in families; relationship maintenance in families; and the role of family communication in health. Covers all aspects of field production from the preproduction process of intensive research and development of story ideas to the technical aspects of filming, lighting, sound recording, digital editing, and graphics. Seeks to further develop an understanding of the function of communication in life and how that relates to quality of life. Creating and Sustaining Customer Markets. (4 Hours). Prerequisite(s): (ENGL 1111 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1102 with a minimum grade of C ); (COMM1210 with a minimum grade of D- or COMM1225 with a minimum grade of D- or COMM1231 with a minimum grade of D- or COMM1255 with a minimum grade of D- or COMM 1310 with a minimum grade of D- or COMM1331 with a minimum grade of D- or COMM1412 with a minimum grade of D- ), COMM3414. Designed to help students both construct and critique risk-communication techniques in the context of contemporary social issues (e.g., texting and driving, pollution, terrorism). Develops frameworks and conceptual tools for understanding the world of sports marketing and promotion in an increasingly global and interconnected world. (3 Hours). Focuses on the role marketing plays in attracting fans and sponsors and communicating effectively with the public. Often includes meetings with foreign professors, government officials, community organizers, and local artists that have shaped their own country in unique and innovative ways. Offers analytic insight on methods people use to communicate different types of social action through body language. Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly . COMM3445. 617.373.5445 [email protected] Thomas Michael. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Focuses on defining, designing, and solving marketing problems through data analysis and experimental design. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Research in Communication Studies. (4 Hours). Designed to teach students how to conceive, pitch, write an outline, and complete a script for a cutting-edge half-hour comedy pilot or drama that might appear on Netflix, Hulu, Amazon, and other emerging, nonlinear networks. Attribution and Dynamics in Online AdvertisingKireyev, P., Koen Pauwels, Gupta, S.International Journal of Research in Marketing2016, Community Participation and Consumer to Consumer Helping: Does Participation in Third-Party Hosted Communities Reduce the Likelihood to Help?Thompson, S. A., Kim, M., Keith M. SmithJournal of Marketing Research2016, Passing the Buck: Delegating Choices to Others to Avoid Responsibility and BlameMary Steffel, Williams, E. F., Perrmann-Graham, J.Organizational Behavior and Human Decision Processes2016, Ethically Deployed Defaults: Transparency and Consumer Protection Via Disclosure and Preference ArticulationMary L. Steffel, Williams, E. F., Pogacar, R.Journal of Marketing Research2016, Big Data and consumer behavior: imminent opportunitiesHofacker, C. F., Malthouse, E. C., Fareena SultanJournal of Consumer Marketing2016, Social Media Marketing: Principles and Strategies (2nd ed. Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy and discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. COMM1000. COMM2534. Covers major theories and methodological approaches in communication studies and situates communication within larger social, political, and economic institutions. Critiques historical and current examples of the intersection of sport and politics and applies relevant communication theory in written reviews of these events, how those events were covered by the media, and their societal impact domestically and globally. Offers elective credit for courses taken at other academic institutions. (4 Hours). Examines the symbiotic relationship between sports and media, as well as how communication affects team culture, player-coach dynamics, crises in sport, race and gender issues, international relationships, and fandom. (4 Hours). (4 Hours). Covers core concepts and theories in mobile communication, focusing on the impact that mobile hardware and software have on society, culture, and politics. (4 Hours). Genres of popular communicationbe they self-help books, speculative fiction, or fashion blogsreflect the aspirations and fears of a people at their moment in history. Posted: March 01, 2023. Examines how young people differ individually across the life span as well as collectively by class, race, ethnicity, nationality, gender, sexuality, and disability. COMM2650. Elements of Debate. (4 Hours), COMM6608. Exposes students to contemporary perspectives on rhetorical theory and its use in society. MKTG6294. Her prior work in diversity, equity and . Wireless Sensor Networks, Internet of Things, Embedded Systems, Quality-of-Service for Multimedia Networking, Computer Networks Management and Design. Attribute(s): NUpath Analyzing/Using Data, COMM2303. Northeastern Illinois University appoints Christopher Childers its COMM3445 and JRNL3425 are cross-listed. COMM2131. (4 Hours). Offers an opportunity to conduct introductory-level research or creative endeavors under faculty supervision. 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115. Our legacy and leadership in experiential learning and our growing global university system immerses us in the world more deeply than at other universities. Northeastern University Senior Marketing Manager in the United States makes about $64,498 per year. We are a creative, multicultural community, and we understand that each individual builds a very personal path to success. Emphasizes the role and place of the media in a democratic system devoted to the proposition that the government should be responsive to the "will of the people." Students work with a variety of materials, contemporary and historical, theoretical and empirical, fiction and nonfiction. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (MGSC 1201 with a minimum grade of D- or MGSC2301 with a minimum grade of D- or MATH2280 with a minimum grade of D- or ECON2350 with a minimum grade of D- or MATH3081 with a minimum grade of D- or POLS2400 with a minimum grade of D- or IS3500 with a minimum grade of D- or PSYC2320 with a minimum grade of D- or PHTH2210 with a minimum grade of D- ), MKTG3402. Marketing Analytics. Depending on the mutual interests of students and faculty, research may be behavioral/experimental or quantitative/analytical in nature. JOB SUMMARY: The Assistant Director of Communications provides guidance and support for internal and external communications, aligning the communications strategy with the university's vision. Global Learning - Northeastern University Global Experience Office Engaging Customers and Markets. MKTG6280. Sports communication is an emerging area within communication studies and journalism programs. (4 Hours). (4 Hours). (4 Hours). (4 Hours). Allows students who have received approval to undertake independent study in lieu of any course required in the various concentrations. Home | Northeastern Illinois University Consultation Skills. Privacy has never been a given: It is constantly remade by a shifting legal, technical, socioeconomic, and cultural landscape. Introduces the principles and skills of effective argument. Examines theories, models, and strategies related to crisis communication and establishes ethical principles regarding what, how, and when essential elements must be employed for effective and ethical crisis communication. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-, MKTG4512. International Marketing. Brian Manley | Assistant Director of Digital Platforms and Marketing. Dean's Distinguished Lecture Series. Northeastern University is a private institution that was founded in 1898. The PDF will include all information unique to this page. Introduces concepts and professional best practices in social media analytics. (4 Hours). Dark Side of Interpersonal Communication. Subject matter includes patient-provider communication, organizational systems, advertising in the health industry, and the role of media in the formation of expectations about health and the use of media to promote social change. (4 Hours). For general inquiries, please contact our main office: 716 Columbus Avenue Suite 598 Boston, MA 02120 617.373.5718 City and Community Engagement For general inquiries regarding partnerships, events, and volunteer opportunities: 617.373.7666 email Communications For inquiries regarding media, public relations, news, and policies: Offers students an opportunity to uncover and develop their vocal range as narrator, announcer, character, and spokesperson with effectiveness and emotional authenticity. According to the American Marketing Association, marketing is "an organizational function and a set of processes for creating, communicating and delivering value to customers, and for managing customer relationships in a way that benefits the organization and its stakeholders." Focuses on ethical principles, issues, and dilemmas in communication. Consumer Behavior. (4 Hours). (4 Hours). Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy. Explores business-to-business and business-to-customer strategies. Data Storytelling, Visualization, and Communication. . Addresses performance as a cultural and communicative process that enables us to constitute our identities and our lives. Northeastern Illinois University at crossroads after board ousts its Offers students an opportunity to work in teams to produce and direct television using remote video equipment. Covers both the business and the technical aspects of being a voice talent. Offers students an opportunity to learn to use computational tools to gather and analyze network data, derive data-supported insights, and develop effective network interventions. (4 Hours). Marketing & Communications Resources - School of Public Policy and COMM2625. Programs | PhD Graduate Education at Northeastern University Home - Northeastern University College of Engineering B2B and Strategic Sales. Seeks to train students in effective civic engagement by studying legal argumentation, while preparing students for careers in which persuasive skills are critical to success. Digital Marketing. COMM3320. (4 Hours). Also examines contemporary issues in marketing that can affect organizational success. COMM3200. Analyzes the ways that visual materials impact our daily lives using readings, examples, and discussion. Focuses on the fundamental role that communication plays in family life. Offers students an opportunity to learn how these processes inform the development of effective risk-communication strategies, including institutional risk assessment, stakeholder participation, and formal messaging. Introduces students to the College of Arts, Media and Design. Explore Our Degrees Gather Here. Marketing | Employer Engagement and Career Design The combined major between business administration and communication studies provides students with a robust overview of business and communication studies. COMM2550. Offers students an opportunity to be able to reflect on and assess ones own competence in communication and how ones communication affects ones quality of life and to respectfully consider the ethical complexities of quality-of-life issues in both organizational and interpersonal settings. Topics covered include compositing, matte painting, multiplane animation, explosions, smoke, three-dimensional lighting, particle emitters, chroma keying, motion graphics, video tracking, and more. (4 Hours). Market Focused Strategy. Uses lectures, case discussions, team and individual exercises, and a project on creating a value-driven AI strategy to offer students an opportunity to begin to develop intuition behind modern AI technologies. (4 Hours). Independent Study. Discusses outing, media representations, queer identity development, and the HIV/AIDS epidemic. Offers students an opportunity to obtain an in-depth understanding of the brand-building process amid radical changes in todays marketing communications platforms. Introduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. About the D'Amore-McKim School of Business: Founded in 1922, the D'Amore-McKim School of Business at Northeastern University prepares the leaders that the times demand. Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. Ethical issues in persuasion are addressed throughout the course. COMM3330. Between the swift advance of technology in the information age, shifting cultural and geopolitical realities, and the constant evolution of messaging platforms and mediums, one thing is clear: The way we communicate as a society is more critical than ever. If you are faculty or a current student and are interested in submitting your work to Showcase: 102 Ryder Hall Brand and Advertising Management. (4 Hours). Organizational Communication. Memory has become a central concept for analyzing problems of historical representation and identities. COMM4631. Sports, Media, and Communication. Counts as MKTG2201 for business minors only. Using real-world cases, scenarios, and data, offers students an opportunity to learn how customer relationships can be created and sustained. He will start on Aug. 29 and will report directly to President Gloria J. Gibson, as well as sit on the President's Cabinet. Offers students an advanced-level experiential learning opportunity working directly with a faculty mentor on an academic marketing research project. Emphasizes ethical considerations involving security, privacy, and fairness. Students participate in activities designed to develop knowledge and skills necessary to successfully analyze and address ethical and interpersonal communication issues. Examines the development, procedures, economic functions, and responsibilities of advertising. Explores customer relationship management (CRM) and multivariate statistical techniques including conjoint analysis, customer satisfaction, and service quality measurement. Lead Faculty. Creating Business Value with Data and AI Technologies. Opens New Window. Introduction to Communication Studies. Covers the role of marketing in business and society. MKTG2720. Exposes students to cutting-edge research in quantitative marketing to help them define and advance their interdisciplinary research interests. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. Focuses on the marketing process through the use of case studies simulating actual business settings and marketing challenges. In the social domain, our faculty research questions how social factors influence consumers' choices and how these factors can be leveraged to strengthen relationships between firms and consumers, improve individual and societal wellbeing, and support health, sustainability, and innovation.
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