The marquee value of your corporation's name affiliated with the Pearson Racing. Instead, you plan on cracking a beer and laughing with them over your in-car video once you get back the pits. Why you do it. If they have paid for these or similar sponsorship benefits in the past, the ball is on their court to argue why the same terms won't work this year round. It does not mean that it must include false claims or misleading information. Talk to mechanics, auto shops or dealerships. Making sure the right type of information is included though does matter. If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. The template proposal sponsorship comes in A4 and US Letter size. Dont just approach motorsport press for coverage. If you want to prove value to potential sponsors in road racing, you need to get creative These are generally labor services vs paying cash or parts. Also, make sure you treat these sponsors right to keep them on board with sponsorship: Run their products and post your appreciation when you win. She also has edited and produced online content for those publications. Keep this in mind with everything you do regarding sponsorship. Podcast 036: How to Have Fun With Your Content, Podcast 001: The importance of a strong brand, Video How to find a hook to attract sponsors. endstream endobj 69 0 obj <> endobj 70 0 obj <>/ProcSet[/PDF/Text/ImageC]/XObject<>>>/Rotate 0/Type/Page>> endobj 71 0 obj <> endobj 72 0 obj <>stream Therefore, it is perfect that you simply find contacts with the product, communication, business improvement, sponsorships, marketing, and the model. Download. If you dont know what kind of content youre going to put in your proposal, the Racing Mentor template has guides and sample content to help you get it right. Through my time running Time Trial and Racing contingency prizes have long way to cutting my running costs. Include references to your relationship-building conversations. When it comes to drafting your proposal, you can use either a presentation or document format. . Even in top tier Pro racing, a huge chunk of team budgets come from drivers bringing their own money and essentially buying their seat. There are so many businesses with sponsorship programmes. People love to talk about themselves so ask questions and chat about them. Your proposal must show depth and that you took the time to understand each sponsor. You are so much more than a racing driver so think about your interests and skills outside of motorsport. We believe auto racing sponsorship can offer a significant foundation from 0000054763 00000 n Think about the problem you will help solve and the goals youll help reach. 19 US Race Calendars to List Your Race On, How to Promote Your Race: Our Ultimate Guide, What types of sponsorship are available for your event, What sponsors look for and how to give it to them, How to identify and approach sponsor candidates, How to successfully negotiate and deliver a sponsorship, Identify sponsors that stand a good chance of responding to your approach, Make the most of your sponsorship assets, by offering the right stuff to the right sponsors, the sponsorship benefits they are looking toprovide and what they may want in return, the timeframes for receiving and replying to sponsorship proposals, Theyhavea well-defined process for accepting and assessing sponsorship proposals, They have resources earmarked for sponsorships, There is a dedicated person on the other end tasked with identifying and developing sponsorship opportunities, Briefly (=2-3 sentences max) introduce yourself and your event, Briefly (=2-3 sentences max) point to what sponsor objectives you think a sponsorship of your event could benefit, End with a request for a follow-up meeting or call to share more details, Going into lengthy discussions of your race or sponsorship proposal before hearing what your sponsor needs (ideally you want to get into this discussion in the follow-up meeting). Sponsorship fee For the term of this Agreement, the Sponsor shall pay the Racing Team a sponsorship fee of ($ amount), payable in full by (date) or in installments. Drag Racing Sponsorship Proposal Template - Get Free Templates 21+ SAMPLE Racing Sponsorship Proposal in PDF | MS Word | Google Docs xref vve Automotive Racing Sponsorship Proposal oecm.ca Details File Format PDF Size: 349 KB Download 4. Are you looking at club racing as a stepping stone to Going Pro? Here's what your proposal should include: A really easy way to extract demographics information for your audience it to use your website's Google Analytics data or Facebook's Page Insights for your Facebook page. Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. This is by far the most useful and engaging type of proposal and the kind the template will help you create. Gather the history of your racing career or racing team. Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). There are sponsorship opportunities wherever you turn but you need to think outside the box. Click on the fillable fields and add the required data. A good marketing/sponsorship proposal includes: 1. There are plenty of great articles, podcasts, and books directly pertaining to creating a good sponsorship proposal. %&'()*46789:CDEFGHIJVWXYZcdefghijsuvwxyz ? Dont expect to be sponsored for long. Itll be the basis for everything you post on social media, how you write race reports, and more. For those of you that have your email pitches down to a tee, and have a little bit of design knowledge, a template might be a little pointless. 4. Dont skip this step because it could be the difference between no reply and a career-changing sponsorship deal. This way both the parties enter into a sponsorship contract or sponsorship agreement. Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. TABLE OF CONTENTS Overview Series Information Companies Involved in Racing Sponsorships . Consider yourself as a marketing agency pitching to a business. Once youve found the business youd like to approach, think about what their goals are. You also may be able to offer experiences, such as hosting the company at the race track. [1] 2. Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. Podcast 043: How to find and understand sponsor goals, Podcast 026: How to Tell if a Sponsor has Budget to Work With You, Podcast 009: How to Craft a Winning Subject Line. Ht1_%`1;d`*FpS\@KOr)r+Z{]?>~)7rw):,QuH1>^qnrTb_2|=7}F>bb)E]Oa6;Sy#A'1SN1Ra1a;IKh,e4fr, 6d$arf6*m^ev`VN(rNs1q*c.7!=, :Wv 4ii>t Z3:4x-%XfE$P:5boC )zM6T& *dP>6y|~{oQB91vYmWfG=}E},v%=]Z!P[7m=X\zucFH!F GVZp[.`d.A2jy`!ba3wz8oIXe~mT#eVj_;78*/0yVA:Wk&9/I>SX-^AhhV/"E)?=w WP The organization aims to organize events such as auto motor racing, harness racing, slots . How it REALLY works, what it really is, and how to get it. There might be an opportunity in doing something with your local car dealer, an opportunity in the influence you have with your audience, or an opportunity in getting a brand in front of one of your existing partners. However, getting more followers on Instagram can be challenging, especially with so much competition out there. Are you posting regularly? In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Open the template in our online editing tool. Strongly Disagree 0.44%. From working with world-class drivers to developing a motor oil specifically for the high-revving speeds and long run times of racing engines, where there is racing, there is Valvoline. From NASCAR, to Club Racing, to go-karting. We are a Military Team that runs in Michigan . Dear Sponsor Man, Can you sponsor me? This means trying to figure out: Listen. The proposal should include the background information of the team, a driver profile, geographical information about the racetracks, and the levels of sponsorship with pricing and items or services included. Limit the photos to no more than one or two per page for the best aesthetic. Are you going to help that business make more sales? Harvick has spent 23 seasons in the NASCAR Cup Series. Organize the proposal in sections. How do I write a sponsorship proposal? The car sponsorship proposal template is a sponsorship proposal that you write when you need to buy a car for either racing, among many more duties. Expand awareness of their product? Without sponsors to impress or big prize money to win, were racing simply for the fun of it. People regularly contact him asking for free parts in exchange for running a couple stickers. PDF A&S Racing Sponsorship Proposal Nationally Televised. Were out here racing for not much more than a few bucks in contingency prizes and a cool plastic trophy. 5 0 obj Christopher hogan & team hogan racing sponsorship packages i. Download Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. Dirt Track Racing Sponsorship Proposal is a perfect instrument for witnessing thrilling events. Your true request is that you are asking to be part of the sponsor's sales team. This will help you catch the decision makers eye but dont forget just how important content is in all this. For one: Hawk performance brake pads has given me a TON of support through their Hawkbucks. This is where you set yourself apart from the rest. We would like to pick up sponsors for our US Legends race car. In your sponsorship project, do the following: If you don't use a specialist project management tool, you can set everything up on a spreadsheet with different tabs for different sponsors. FREE 10+ Automotive Sponsorship Proposal Samples in PDF | MS Word stream We've done it ourselves and know many stories of race directors struggling with it, so we get your pain. An initial deposit of ($ amount) must be paid on or before (date). AGR Racing Sponsorship Proposal 2021 by AGR_Racing - Issuu Social media is king. Sponsorship Proposal - Pearson Racing To wildly oversimplify it: Crapcan Enduros (non-licensed) are considered the basement tier. It is a document that seeks help from sponsors to help them with their racing careers. Your personal brand is the thing that your fans will get behind but its also the thing that will show how you stand out over other drivers too. What makes you stand out over other racing drivers. A sponsorship proposal is an official document that an individual or a business presents to another individual or business, in order to request or seek sponsorship from them. Seeking Sponsorship? Top Ten Types of Companies to Ask - MotorTrend Sign it in a few clicks. Go in with no agenda, otherwise, itll come across as disingenuous. Without primetime TV coverage, how will people see your sponsors name/product? Hopefully, in this guide you should have everything you need to map out your journey from sponsor identification to sponsorship execution. . Steps. These can include: Ok - so you have a good understanding of what you have to offer. to see that back in extra sales. %%EOF When he would ask them what their plan was to earn him enough business to offset his costs, they were often dumbfounded or would reply, frustrated, that theyll obviously display his stickers! If you are looking for racing sponsorship proposals, you are at the right place. Once you lay out the structure of your sponsorship delivery project, set up email update alerts to remind you to regularly communicate progress to sponsors. However, there's a few things you could do to maximize the chances that your sponsorship remains relevant and you stay at the front of your sponsor's sponsorship queue: Getting sponsorship for your event is a daunting task. Do not plead. Westport Racing Sponsorship Proposal Dear Prospective Sponsor Firstly we would like to thank you for giving our team the opportunity to present you with this sponsorship proposal outlining our goals for the 2007 race season and beyond Advertising in motor sport has proven itself time and again as a successful and enjoyable Sponsor marketing objectives change and the tools sponsors use to deliver them, including your sponsorship, may rise and fall in relevance. Sponsorship Application. How to Write a Sponsorship Letter. Some basic terms and conditions are: In the end, leave some space for the signatures of the representatives of both parties to the sponsorship agreement. Approach the deal as a win-win for both sides. Its the one form of racing where you are able to race, even at entry and grassroots levels with paying fans in the seats. Once you understand how the sponsorship process works, you can set out to getting racing sponsors on your own. Racers will put out an all-call on their social media pages and ask for small amounts at a time. This is where your niche makes things easier. Time and time again on this blog I repeat the famous quote: The best way to make a small fortune in racing is to start with a big one. There just arent many any ways to compete in this hobby and make money while doing so. Don't ask yourself "How low should I go?" Disagree 0.87%. Use all forms of media to showcase who you are: text, photo, audio, and video. Read on for a step-by-step guide to getting sponsored. In those cases, sponsors will publishinstructions for rights holders, telling you everything you need to know to submit your sponsorship proposal to them, including: These direct-application sponsorship requests, where you can submit your sponsorship proposal online directly through the sponsor's own sponsorship request form, are you best bet for securing sponsorship. Whether it be a fashion show or a charity event, state what it is and explain to your sponsor why it is beneficial for . The bottom line is that sponsors will have specific business objectives they hope to achieve through a sponsorship agreement. Podcast 032: How to Maximise Opportunities on LinkedIn, Podcast 031: How to Make a Winning First Impression, Podcast 025: How to Make the Most of LinkedIn, Podcast 010: Why Business-Minded Drivers Succeed, Get Paid to Race pages: 107-114 and 129-132. industry, as well as actionable expert tips to help you stay ahead of the curve. 68 11 Copyright 2023 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. Our team becomes an extension of the marketing department of our sponsoring corporations or . Modern-day motorsport sponsorship is all about standing out. This will be key in making sure theyre happy throughout the year. Strongly Agree 9.61%. Paying fans bring attention for sponsors and even prize money (Also something conspicuously absent from club racing). Limit the history to no more than two typed pages. Sponsorship is a commercial arrangement, meaning both parties are in it for some form of commercial gain - direct on indirect. Neither Agree Nor Disagree 2.18%. They must know what they are sponsoring so that they can decide whether to accept your proposal. Target local businesses first because it is unlikely that unknown racers can score major sponsors at first. Make sure you only provide brief details of everything in the cover letter. How to Write a Sponsorship Proposal (Motorsports) - YouTube
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