Rebel Yell dropped Yell? - General Bourbon Discussion - Straightbourbon.com The 35th Battalion of Virginia Cavalry, "White's Cavalry", were given the nom de guerre of "Comanches" for the way they sounded in battle. Weller bourbon would be purchased by the Sazerac company and produced by their Buffalo Trace distillery, but the Rebel Yell brand was purchased by David Sherman Corporation (now Luxco, who also produce Everclear grain alcohol) and production moved to the Heaven Hill distillery in Bardstown, Kentucky. Rebel Yell American Whiskey is a uniquewhiskey blend that combines the smooth andsweet taste of our wheated bourbon with thespiciness of a rye. We had a fantastic time but renaming an icon like this should be done with more concern for the memories of those who grew up with those icons. As one of those small minority it has never really bothered me either. These newpackaging and name changes now provide amore consistent and cohesive brand familylineup at retail. It started with a new bottle design and a new marketing campaign. Rebel Yell is way better name than Racer75. The new Rebel Yell look (image via Luxco). I was told it was possible they were no longer making it. I had to go back and do some sleuthing, because it was one of the first things I noticed, the rebrand of the 10-yr. Reviews and discussions are encouraged, check out the stuff we've compiled in the sidebar and our review archive! TheBand of Rebels program will be revampedand refreshed to coincide with the launches. He found two historical recordings of two different soldiers from two different states (North Carolina infantry, and Virginia cavalry), and he claims they sound nearly identical. It is what it is. Flanked by heavierglass bottles, premium cork closures andembossed labels, the new lineup will increaserelevance for younger audiences and createan opportunity to command a higher pricepoint. Sidenote: I have tried regular Rebel Yell, and I did not cry "more more more" holla_snackbar 2 yr. ago In 1999, the brand made its way to the portfolio of the David Sherman Corporation rebranded as Luxco in 2006. [1] In 1935, a 90 year-old North Carolina veteran was recorded performing it.[3]. As a no age statement or NAS whiskey, Rebel Bourbon does not disclose the age of the barrels used for each batch. After that I casually asked at a few others stores and apparently it's the same all over town. Despite the fact that Luxco now produces its own distillery, Rebel Yell appears to be produced by Heaven Hill because the label on the spirit claims it is bottled for. Not sure why it shows the old one on mobile. Good one. With the news of the name change of the Rebel Yell being the last straw. Rebel Yell American Whiskey tries to hedge its bets and give consumers both rye and bourbon, but it succeeds in neither respect. With that effort, the price has went up a bit, too. Four Roses Bourbon (1L) $34.11 (100cl, 40%) Tasting Note by The Chaps at Master of Malt After the rebranding, Luxco has attempted to move Rebel up from the bottom of the bottom shelf. The company was founded in 1958 by Paul A. Ackerberg and is now run by his son, David Ackerberg. With temperatures rising and the sun showing its face more and more, this time of year is perfect for a wardrobe update, and it seems Rebel Yell has caught a case of spring fever. The Rebel Yell bourbon brand is produced by Luxco, a family-owned company based in St. Louis, Missouri. Create an account to follow your favorite communities and start taking part in conversations. The phrase you get what you pay for applies quite well to Rebel Bourbon. Linen Cocktail Napkins: The Perfect Accessory For Your Next Party, What Color Mens Shoes Is Worn At Cocktail Event, The Right Bitters For The Perfect Manhattan, The Dos And Donts Of Feeding A Cocktail, A Cocktail Hour Harvest Table Is The Perfect Way To Snack And Mingle At Your Next Event, How The Cocktail Became An American Staple, How To Make Quick Cocktails: 3 Easy Recipes. Rebel Yell Single Barrel 2017 Release. Where is Rebel Whiskey made? (Originally published in, This page was last edited on 10 February 2023, at 16:18. Rebel Yell bourbon launches 2017 Rebels Uncaged motorcycle contest In 2019 Rebel Yell began rebranding. Rebel Yell: A Classic Bourbon from the Deep South This may be one of the most underappreciated wheated bourbons available. Both new variants will be in a750mL bottle with screened-printed labelgraphics and at 90 proof. An American classic is reborn for anew era of rebellion! The "Rebel Yell" brand was created at Stitzel-Weller in the 1930s (with the idea of distilling it in limited batches for exclusive distribution in the Southern United States). They were trying to distance themselves from that heritage because its becoming less an less accepted. One, from a 1938 newsreel documenting the 75th anniversary of the Battle of Gettysburg, documents several Confederate veterans performing the yell as a high-pitched "Wa-woo-woohoo, wa-woo woohoo. Thank you. This topic has been inactive for at least365 days, and is now closed. Alcohol: 50%. History of Rebel Yell in America - Dram Devotees Rebel 10YO Single Barrel Kentucky Straight Bourbon Whiskey - Caskers To be truthful, this kinda pisses me off. Anecdotes from former Union soldiers described the yell with reference to "a peculiar corkscrew sensation that went up your spine when you heard it" along with the comment that "if you claim you heard it and weren't scared that means you never heard it". 17. In 2018, the company established its own distillery, named Lux Row, in honor of the long, tree-lined drive that leads to the facility. The original recipe for Rebel Yell Bourbon was introduced in 1849 at the Stitzel-Weller distillery, known for using wheat in replacement of rye in the mashbill. Its not difficult. Dont sleep on this wheated bourbon with Stitzel-Weller lineage. In his autobiography My Own Story, Bernard Baruch recalls how his father, a former surgeon in the Confederate army, would at the sound of the song "Dixie" jump up and give the rebel yell, no matter where he was: "As soon as the tune started Mother knew what was coming and so did we boys. For the Trailblazers. It might not be an everyday sipper. Coming in March, Rebel Yell will be introducingtwo new variants to the current family lineup,Rebel Yell Small Batch Rye and AmericanWhiskey. This is just the case for bourbon. Full stop. Part of Rebel Yells rebranding effort was to market itself to more than just the south, where the whiskey was originally exclusively sold. Theres a couple things to expect from a bottom shelf whiskey. The rebel yell was a battle cry used by Confederate soldiers during the American Civil War. It is high-proof and made from corn. Below are frequently asked questions regarding Rebel Yell and Rebel Bourbon. Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. Whiskey is experiencing a tremendous periodof growth, with domestic whiskey up 5.3%over the past 12 months*. I am only 50% impressed with the wit on this thread, Copyright 2022 Straightbourbon.com And lets be honest, thats all you can really ask for when buying a $15 bottle of bourbon. etc. Any straight bourbon must be aged a minimum of two years, and if it doesnt display an age statement, it must be aged at least 4 years. Irish Distillers recently announced the Something went wrong. They asked him for a demonstration of the rebel yell, but he refused on the grounds that it could only be done "at a run", and couldn't be done anyway with "a mouth full of false teeth and a stomach full of food". Rebel Bourbon has a mash bill of 68 percent corn, 20 percent wheat and 12 percent malted barley. Rebel Yell was to be produced in small batches and sent out to southern states. The water used to make the bourbon comes from a natural spring, and the grain is grown on the distillerys own farm. In April 2021, Luxco was acquired by Midwest Grain Processor, more commonly known in the industry as MGP. The Lux Row Distillery is moderately sized compared to the big boys throughout the state. But more importantly, we cannot white wash history (forgive that wording, please!). Both new products provide the opportunityto elevate the image of Rebel Yell, commandhigher price points and deliver higher margins. Rebel Yell is the name of a brand of bourbon whiskey made in Kentucky. Do You Like Seeing Hyper Coasters and Giga Coasters at the Same Park? Mother would catch him by the coattails and plead, 'Shush, Doctor, shush'. While I wouldnt necessarily want to buy a bottle at either price point, it makes much more sense at $13. Over the decades, he has worked in nearly every capacity within the alcohol industry including whiskey distiller, brand ambassador, marketing manager, public relations strategist and brand consultant. Battle cry used by Confederate soldiers during the American Civil War, George A. Root's article "The First Day's Battle at Hickory PointFrom the Diary and Reminiscences of Samuel James Reader [, Civil War Veterans Come Alive in Audio and Video Recordings, Actual recording of a rebel yell, performed by a veteran in 1935, Rare Footage of Civil War Veterans Doing the Rebel Yell, Civil war veteran soldier footage taken between 1913 and 1938, https://en.wikipedia.org/w/index.php?title=Rebel_yell&oldid=1138610925, Cultural history of the American Civil War, Creative Commons Attribution-ShareAlike License 3.0, An approximation of the yell can be heard in the 1951 film. It was on Dixie Highway so, naturally, we were the Rebels. As I mentioned, this was a whiskey many of us grew up drinking in high school and college, likely before we were supposed to be drinking. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville . Rebel Yell whiskey was mashed, distilled and barreled at another facility. You Might Want To Rethink Drinking Rebel Yell Whiskey. Here's Why Do you support the move? This isnt to say its bad. The Rebel Yell brand wasnt introduced until 1950, however, by Charles Farnsley, the mayor of Louisville at the time. Nothing about this bourbon, from a taste perspective, makes me want to willingly choose to buy a bottle. It was meant to target markets in the South, and the Rebel Yell name harkened to the Confederate Army during the Civil War. Despite having the vaulted Stitzel-Weller background, Rebel Bourbon is often left out of the conversation when considering wheaters. The company was eventually dissolved, and production ceased in the early 2000s. In January, 2015, Rebel Yell underwent another re-branding to appeal to a new, younger demographic. November 18, 2020 in General Bourbon Discussion. At last it grew too dark to fight. We live in an era in which some people are always going to find fault with something that isnt politically correct. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. Yes. Famous bourbon brand Rebel Yell has undergone a rebrand for a new generation of rebels. Even though I cant think of a past event where anyone was upset or protested, it could happen. Then suddenly, I stopped seeing it in stores around town. The yell has often been linked to Native American cries. As someone who grew up an hour from the park and rode Rebel Yell countless times, I thought Id give my personal take. And of course 'Racer' refers to its ride design featuring two tracks where trains race each other throughout its hilly course. Disgusted with the name change. Waitis that name potentially offensive? Honestly, at first, I thought more about the Billy Idol song. The new packaging incorporates elements weve grown accustomed to seeing with craft brands: an embossed, round-shouldered bottle with a capsule closure and natural cork, along with new front and back labels. *(Interview with Nancy Farnsley, November 14, 1984) In the early 1980s, after some other changes of ownership following the break-up of Stitzel-Weller around 1972, the brand was purchased by the David Sherman Corporation of St. Louis, Missouri (now Luxco). Shame on KD. We all know why your pleasing the pc crowd. Maybe they should just rename it then - to Rebel Yip - since that is more descriptive of that sound anyway? Consider this similar product. Rebel Yell was a term that represented the confederate army, so they changed things up to market to a larger consumer base. For decades before building its own distillery it sourced whiskey from other producers based in Kentucky. As a note, we compare prices from various Total Wine locations across the US. For more information, please see our The brand bounced ownership, eventually landing in the Diageo portfolio. Kings Dominion's Rebel Yell is getting a name change Yes, but the brand is now just Rebel Bourbon, the whiskey inside the bottle is still the same. However, in 2020 the rebranding effort went to removing Yell from the bottle. If youre looking for a winter drink, this Rebel Yell 100 bourbon is the way to go. This nose is sweet and much more grain forward in its aromas.
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