Some of the teachers that taught me are still there and they are my mentors, she says. You know, one irresponsible commentator, that called me a racist is now asking me to design a wedding dress for her. When you get to this level you have to rely on professionals; there is only so far the two of us can take our vision. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. She started working when she turned 19 and married her high school sweetheart 15 years ago. SH: Another issue is QC (quality control) because the fabric comes from the textile mills and it is out of your control, but we have to deal with it. We are a tiny business, for me it felt super uber cool to have my name up there. Tremendous scope; it is now about engaging and we are at the stage where the public is engaging with us. She also loves spending time with her husband, we are one team, once a week we have date night.. 27 years into the business, having experienced both highs and lows, they are just as excited by fashion, today, as they were when they started out. If, for example I take inspiration from a 15th century Turkish motif I see in a book and then expand or merge it with something else, I have owned it. "Were not arrogant," Safinaz echoes the thought. When I moved to New York, something about Pakistan kept calling me back. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ A: How much are you affected by the small players who copy your designs? Summary. We need to delegate and have younger people work with us. SH: Getting there. I was just like wow! This is precisely our reaction when we see Bina Khans transformational looks on brides. I tested positive Sunday night the day I arrived and have been in quarantine since the flight. Sana Hashwani and Safinaz Muneer were in conversation with Mariam Ali Baig. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. If a customer buys one of our products from another store, there is no guarantee they will refund your money. The foundation of the family business was laid by the senior Mrs.Kazmi, passed down to her daughter Bunto Kazmi, who has now the support of her daughter in law, Sehr, to take the business forward and achieve new heights. I do everything I tell everybody else to do. The onus is on us. I do sometimes like taking my time off but for me the best thing to do is to have a nice day out with my children so we can all have a good time together. We outgrew them. We broke into different avenues and levels which is why we sustained our position.". They are starting to believe in our brand. Retail is new here and it is not a business that will grow by leaps and bounds, because it is linked to the economy. The leaps are huge as compared to say 15 years ago in terms of the freedom women enjoy and it is time they embraced it and defied the gender moulds. Sana Safinaz is part of SSFR (PVT.) Life before Sana Safinaz was good but Sana is thankful for being here. This is a time when most of them are bored, disgruntled or struggling. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. SM: We dont want to be the face of SANA SAFINAZ. Elite people with excellent financial resources making products for elite. Both women started off in the largely male dominated industry of fashion and retail and sought to a targeted niche market of a largely higher socioeconomic clientele. "Were already looking at perfumery, were looking at many avenues," Sana elaborates. Later when my family moved to Singapore, I had the opportunity to move there, but I decided to stay here, says the warm and very energetic Salina Taqi. It has a huge filter down effect. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ - People - Aurora Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied. Sana Hashwani Safinaz Muneer: Headquarters: Karachi, Pakistan. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? I know how to strike the balance between being their teacher and also their friend. Sana and Safinaz introduced the concept of lawn as formalwear, introducing chiffon, silk and net dupattas to dress it up. She remembers once she spent the whole day working and setting up the juice bar with her partner without having eaten at all, which made her literally black out. Therefore, to create work-life balance, she quit her demanding job at Sana Safinaz and decided to pursue her passion in arts through teaching just after she got married. In the general populous there still isnt acceptance. She admits surgery is a difficult field to be in and balancing professional and personal life is not an easy task for a woman who decides to pursue it. In fact she entered this field because of her own skin troubles. If youre trying to be on a level playing field with men, I think young girls need to gather themselves and have the confidence to ask for equal treatment. Therefore, after graduating with a Masters degree in textiles from Central Saint Martins in London, she returned to Karachi and carved a special place for herself in the textile sector. She wasnt the best student, pass percentage was low and there were only a handful of women in the field. She had the desire to, in some way, give back to the society and her place of education so teaching was the most natural and perfect way of achieving that. There are no tried and tested processes, and unlike other fields where once the formula is worked out, you can keep doing it 24/7/365, we have to reinvent ourselves five times a day. However, while going back to your roots brings to you a sense of familiarity and comfort, it has its own challenges. SM: Look at the number of Fashion Weeks taking place every year. Prt accounts for only 10% of the market, but what it offers is convenience; it makes the brand accessible and opens up new avenues. This or that?: Safinaz Muneer or Sana Hashwani? Every day there is a new challenge and a new way to problem solving.". Due to her versatile nature she is well known among her fans across the country. While Sadaf feels going through the strenuous process of becoming a doctor was not that difficult, since she came from a family on doctors, getting into a male dominated field was a bit of a challenge. ", "A lot of people dont have the kind of liquid cash, of 2 lacs or more, that a customized bridal costs these days," Safinaz explains further. Welcome to ''Sana hashwani'' official Facebook Fan page. I am trying to progress to a newer place and learning new things. I am learning how to turn every obstacle into a non-obstacle and every defeat a learning ground. Good for them. We did it purely out of choice. SM: In this business PR is very important. SH: This is the thing with age. Shagufta was ready to take on more challenges. JavaScript seems to be disabled in your browser. Read More: Daughter of Sana Safinaz's owner Zevair Hashwani tests positive for COVID-19. Sana Hashwani's Pond's Miracle Women - karachista.com Would ve been a story if lower or middle class girls had made it. "Our first ever show was a disaster; I remember Safinaz cried after it. Included on the apparel side is the brands latest venture in retail. Sana Hashwani. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. I miss you.. Sanas fashion sense speaks for itself, having been in the industry for the past 25 years, she has dedicated time toher studio working tirelessly to create the perfect piece of attire. I meet new people, encounter new struggles every day, the learning curve is beyond amazing.. Sana Safinaz & the secret of their success | Instep | thenews.com.pk While helping out others through her yoga sessions, she ensures she keeps her mind at peace too. Nothing is impossible. We are like pit-bulls - we hang in there and push ourselves. This is how fashion creates jobs. You get in there; you bounce off them because they have different ideas. She would go round and round the roundabout to see it. We started with light evening wear and it snowballed; the vision came in the last 10 years. Sadaf explains how her mother had always set the bar very high for her and that has truly paid and made her who she is. But what you need to do is push yourself harder, organize yourself, and prioritise what is important. Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. A: Then there is the issue of designers themselves copying prints. Women today are educated, talented and accomplished, and these traits go hand-in-hand with being financially independent. I am a mother of twins and with that I am working with my mother in law, helping her in her business as one of the most prestigious fashion designer houses in Pakistan. Im constantly evolving. View Sana Hashwani's profile on LinkedIn, the world's largest professional community. She unwinds with TV shows, reads books, and hangs out with friends and family. Theyre all revved up for fashion week and are celebrating the inclusion of their names in the top 50 CEOS of the country. At that point I realised a normal, healthy baby is really a miracle and gift from God and I cant thank Him enough for my son. Iqraas journey shows that no matter how successful a woman is, she is a mother before anything else and her children are in fact her greatest assets and the real reason for her happiness. Her house, according to her, is a madhouse. Safinaz is married to Sana's brother. Sana Safinaz Owner Coronavirus Infection Rumors are Completely Wrong. Managing what is indisputably Pakistans most aspirational fashion brand, Sana Hashwani and Safinaz Muneer talk about 27 years in the business and what it is that keeps them going from strength to strength. Which has been sent to Quarantineh Center under preventive measures where she is undergoing treatment. Your time is not necessarily your own and having the support of your family is imperative. SH: And a very exciting one. Both of the hotels were converted into Marriott brand in 1990s. It is a time when fame and fortune is favouring the commercial favourites as opposed to the creative experts. Design schools are another phenomenon; they are very good resources to find designers. But along with their sense of evolution, its also their attitude that has dictated their success. We are not in the newspaper every day but we won three awards this year, and they are a testimony to what we did in 2014. By Web Desk. Making it into a professional business is the key.". He is creator and chairperson of Hashoo Group, an agglomerate of PC Hotels. We have a full return policy, which is something new in Pakistan. As a woman you have more responsibility of raising your kids well even if the father is very involved. SH: It made us a household name. Sana Hashwani - Marriage Consultant - LinkedIn Elitist, and Impractical and expensive for the average woman. @thuglife No. When youre older you shrug it off and say, so what if missed the first step whats the big deal? SH: Not at all. SH: This happens. Despite all her achievements, Shagufta is no stranger to self-doubt. Sana and Safinaz are the most non-political and pleasant people in the field. Sana Hashwani and Safinaz Munir are the two creative designers behind Sana Safinaz, which is one of the most popular brands of the Pakistan. It is evident that self-care is a high priority in her life. This week, our Ponds Miracle Women mentor is Sana Hashwani, the co-owner of the high end fashion empire Sana Safinaz. So the price is a key point.". Previous Post Ali Xeeshan To me, a woman is not successful until she does justice to all her relationships, personal or professional, believes Sehr. Of course, theres healthy competition and were all competing against one another but theres also a line that you draw. Sana proves that hard work and consistency pays off as long as you keep trying new things and is a motivation for women to take risks. Sana Hashwani has not tested positive for the novel coronavirus, said Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday while condemning the . If you start thinking like that, youll be able to figure out your way through any situation. We have invested heavily in our brand and we have to think where the brand will be when we are not there. And after him, we will pass the baton to another person and we realize that succession plans are a key component of work. Im basically responsible for 236 lab specimen collection units from Karachi through to Gilgit, 11 stat labs spread through the country, one tertiary lab at stadium road campus, and 12 outpatient medical centers in Karachi, Rawalpindi and Lahore.. When youre younger, little things seem big. KARACHI: In an exclusive interview with . Especially for girls in this misogynistic society. Text Us @ 9095 (For Residents Of Pakistan Only). From my mother to my sisters and my cousins, everyone has been doing great things. Her weekends were taken up by jewelry and allocating enough time to it was challenging. For the best experience on our site, be sure to turn on Javascript in your browser. But after becoming a mother my perception of life has changed. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field - just the love of fashion. Cheerful and bubbly by nature, Mehr has the conviction and foresight to look at the bigger picture and after discussion with her partner they decided to go for it. See the complete profile on LinkedIn and discover Sana's connections and jobs at similar companies. However, she is glad about the fact that because women like herself continued to push for it, the current trend is much different and there are many more females preparing to become surgeons. SH: I dont know. A whole campaign was organized around the 100th issue which became a huge social media success. Sadruddin Hashwani is a Pakistani entrepreneur. She has always been there for her, pushing her to be the best version of herself, and catching her whenever she has fallen. ", Sana says, "I am just excited by the whole thing. ", The News International - Copyright @ 2010-2023, The little prince and the art of perception management, From Pakistan to Jordon, with love from Jimmy Khan. SM: You need to own the design. A: After prt are you contemplating another big project? Being a mother is hard work. She thanks her mother especially for all the qualities she has passed on to me, for always believing in me, and constantly reminding me to be grateful to God every day. This is what has kept her away from feeling weak and incapable amongst all the hustle and bustle. Women unnecessarily make themselves go through the guilt of not doing enough. Sana Safinaz Owner Coronavirus Infection Rumors are Completely Wrong After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. And it didnt stop there. Fashion never stops. Nishat Hotel is however, closer to my heart and since it was my first project, it taught me a lot, from brand building to how people think and function, says the multi faceted Iqraa. A: How does your interiors business fit in? What is important for her is to strive for progress and not perfection. Its very involving and you have to be on top of your game. "The minute we dont have it we start to get bored. . Lawn Royals: Sana and Safinaz. May be they will in future. Presently, Mr. Hashwani is Non-Executive Chairman of Pakistan Services Ltd., Chairman for Pearl Tours & Travels (Pvt) Ltd. (a subsidiary of Pakistan Services Ltd.), Chairman & Chief Executive Officer of Hashwani Hotels Ltd . The same goes for interiors; people are not interested in our team designing their house, they want to talk to us; they want our vision. "Our finger is always on the buzzer," says Safinaz. Once we reached our 100th issue we knew that we were in control and we could do this.. But 27 years cant all be smooth sailing. We steer the conversation back to fashion and the fact that theyve just gone and revolutionized wedding wear in Pakistan by launching a range of ready to wear wedding wear. Sana Safinaz says co-owner hasn't tested positive for coronavirus The bridals have excited us in the last two years and were changing things up. Sana Safinaz: The Power of Two - Diva Magazine He authored his memoir 'Truth Always Prevails' in 2014. Her magazine is something that has shaped her life. Sana Safinaz condemns rumours about CEO testing positive for coronavirus Her salon is her second home and a safe zen place for her clients. Fashion is one of the few thriving businesses in Pakistan. Salinas journey is an inspiration for all those who sometimes get pulled down by their own do-lists for the day. Included on the apparel side is the brands latest venture in retail. The greatest challenge she faces is dealing with the issues of HR. Personally, shes always had the drive to contribute something to the world, and feels everyone else should also. Sadaf felt weak at the time of the birth of her first child, just like any other working mother would. Sana Safinaz is a Pakistani clothing and accessories retailer based in Karachi, Pakistan. With around 30 stores nationwide and a brand that ranks in the top three in terms of ready to wear in the country, Sana Safinaz not only command respect and recognition but they keep proving themselves worthy of it. Safinaz laughs when I mention that; she says she has to buy her own designs and then wait forever for the indispensable master sahib to find the time to tailor them. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. "It does, but you have to rise above it," responds Safinaz. Now that we are older, we are inducting younger designers so that our design vision evolves in tune with younger preferences. This way, even after 5 years of not working professionally, she was able to retain all her knowledge. The clothes are beautiful. It is not healthy for anyone in any kind of setting to be the one to make the sacrifices while everyone else walks all over you but any relationship is a give and take so sometimes you put yourself first and at other times, your partner, child or a parent. To maintain her own health, she practices yoga and makes sure she cleanses and moisturizes her skin to keep it fresh and young. "Its the business of fashion that keeps driving us," Safinaz Muneer continues. They have to be quite serious, have to be more composed, and not kid around. Sadruddin Hashwani - Wikipedia Having said this, you have to be hands on if you want a successful business. Whatever you sell in an entire Year, one store of Khadi Gramodyog sells in a month. Sana Hashwani Profiles | Facebook March 24, 2020. In the beginning people told us we were going about it the wrong way, but it was our idea and we stuck to it. Its something that makes her day. There were fights, logistical problems, and breakdowns but they always kept on pushing. SH: We worked for Alkaram for three years and then we did a three year stint at Lakhany where we designed lawn under the SANA SAFINAZ by Lakhany tag. [7] Linked companies : Jubilee General Insurance Company Limited - Landmark Spinning Industries Limited. To handle the business aspect, we are hiring professionals to push it forward. 30 (2019) Area served. When you are invested in a company as the owner, the company is more successful because your name is there and you dont want to put rubbish in a store. If you are the most coveted lawn designer, its natural that everyone wants to have it and the minute the demand is created, someone will meet it. Being a yoga instructor, Salina believes in being emotionally aware aware of your mind, thoughts, life and destiny. As a qualified CA, she did her article-ship from AF Ferguson and Co and completed her advanced management program from Spain. The business of fashion has become tremendously exciting because its highly challenging. We have just entered the prt field and it is a tremendous challenge. calling the social media . I dont think the government realises the severity of the problem copying is a huge issue; it is an industry wide problem. Sana and I have no knowledge of retail; we are learning day to day. With prt, Shamoon (Sultan) has created millions of jobs, and with more and more companies following the trend, a massive amount of employment has been generated. Currently Im working as COO of AKU hospital, clinical labs and outreach services. Its something we have to change. When you have that kind of commitment, your product is naturally much better. There have been many moments when we wanted to quit. Running a business in Pakistan is a challenge in itself. "Everyday we have so many new goals and so many new challenges and so many new avenues we keep embarking on. Sana-Hashwani News: Latest and Breaking News on Sana-Hashwani. Amin A. Hashwani. She has a basic skin regime that she follows daily. "We are sharing Sana Hashwani's test results in order to dispel the rumours that she has Covid19. Best is to accept, go with the flow and breathe. Hashwani took to Instagram to confirm that she had tested negative for the virus. SH: The entirely on our own is no longer something to take pride in. Hard work, focus and determination; if you have these 3 things you wont be less than anyone else.Shagufta Hassans two elder siblings were the studious ones while she was amongst the younger ones who never wanted to study. These are incredible achievements, and as mentors to the industry we need to focus on them. After graduating from Smith College in USA, she picked a career in investment banking but life took an unexpected turn when recession hit and the next thing Salina knew, she was out of a job. Suddenly, change came when Karma, HSY and Maria B. came on the scene. With lawn we could have simply hit the cruise button and stayed there; we would not have gone into retail and been very happy. I decided to go to US for training and when you went into residency, for every 6 men there was maybe one woman taken in, she explains. I am what I tell myself I am, so whenever theres a struggle I repeat to myself: I am a strong independent woman, I can do this, I am enough, she says when explaining her mantra of success. Today, Shagufta is a mother of two lovely children, trustee of a charitable organization and much, much more. Saadia Qamar March 20, 2011. Interiors is something we do out of passion. Free Local & International Shipping (Above USD 500) - UAN: 021-111-003-005. You cant make this work alone; its not possible. Years ago I would go to a wedding and would think about how good the bride looks, the groom could probably have been better and whether or not the decor is nice. The field comprised of only a handful of women at that time. She was much older and that allowed her to become calmer and wiser. During college, I earned my own pocket money working in the kitchen, alumni house or the library. Its exhausting! Sana Safinaz - Wikiwand Sana Safinaz is famous for introducing the traditional eastern designs in most modern and innovative way that make remarkable impression over the fashion industry of the country. Sadaf was able to manage creating a work life balance as she had completed the bulk of her training when she had her children. Again it was not a big vision; we said lets start this and see where it goes. Every woman should have the ability to support herself if she chooses to. Salina has also launched Salina Cosmetics which is an all organic beauty product range. sana hashwani corona test . "If you want to grow, no. Be proud to be brown! "Weve outgrown different phases. ""One of the recipes for success is failure as well," Sana is honest to admit. Just be confident and believe in yourself. I had a lot of issues with the pregnancy. Do they also have a succession plan in place, I ask? She convinced her family to put marriage on the backseat temporarily while she studied to become a Chartered Accountant. The . She advises other young girls to do the same, and to not be bothered by the opinion of others. Sadruddin Hashwani - Pakpedia We never think ahead of ourselves; we take one step a time. When the mother works, it reflects in the mindset of her children.. She is someone who values the lessons life has to teach. What is the use of it? SH: Its the nature of the business. My miracle moment was when I had both brands, Sana Safinaz and Outhouse Jewelry, collaborate for fashion week. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. Sana Khan with Melvin Louis. Good work. Oskar Schindler (28 April 1908 - 9 Oktober 1974) adalah seorang pengusaha, pengilang yang terkenal menyelamatkan orang Yahudi dari dimasukkan dalam kem-kem tahanan semasa langkah pembunuhan ramai dilakukan Parti Buruh Jerman Sosialis Nasional yang memerintah Jerman dengan mengupah mereka dalam kilang . For the nights she stayed awake for me, perseverance she taught me, love and care she gave me, thank you mother. We provide you with the latest breaking news and videos straight from the entertainment industry. To have them be your colleagues and not your teachers is a bit of a struggle, she says with a laugh. Miracle Woman Seveen Muneer is cheerful, affable and just the right blend of tradition and modernity. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. There would be stampedes, all for the neatly packaged lawn outfits that came with exciting goody bags of embroidered add-ons, lace inserts, buttons and detailing that allowed women to play with. Mehr recalls that once the binding of the magazine wasnt done properly and it was falling apart and I was having a panic attack. A: Do you find retail a profitable business?
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